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It’s human nature for people to be attracted to others who are interested in them, right? This holds true in personal and professional relationships. Over the last decade there’s been lots of buzz about demonstrated interest in college admissions.
Why does the level of student interest matter in the college process? Colleges want to know how likely a student is to attend if accepted in order to protect their yield: the percentage of students who accept a college’s offer for admissions. Having a high yield can help colleges improve their bottom line and increase their selectivity level.
Tracking students’ interactions with colleges is made easier by computer software that records students’ efforts to connect with colleges. There’s a place to log calls, emails, and other interactions with the school. This software even identifies when a student clicks on links within an email and academic programs within college websites.
With all the hype about demonstrated interest, it’s important to note that enthusiasm for a school can’t make up for mediocre grades and test scores. Without the academic qualifications students will not earn college acceptance. With all things being equal, however, students who meet the academic qualifications and show interest often get the edge over those who don’t.
Here are 20 ways to show your interest.
- Sign up for college mailing lists and newsletters
- Open all emails from colleges
- Click on links inside college emails
- Comment on college social media
- Join online chats and webinars offered by admissions and academic departments
- Meet with admissions reps at your high school
- Attend college fairs and connect with college representatives there
- Attend off-campus college information sessions
- Take official campus tours
- Attend on-campus information sessions
- Attend academic specific information sessions (engineering, business, visual arts, etc.) if offered
- Interview on oroff campus
- Meet with a professor in your academic interest
- Correspond with the admissions counselors representing your local area
- Sit in on one or two classes at colleges you are most interested in attending
- Spend an official overnight on campus at top choice school(s)
- Write thank you notes (or emails) for all personal interviews and face-to-face meetings or special opportunities
- Write all optional essays on applications
- Write sincere, well-researched “why us” supplemental essays
- The most powerful form of demonstrated interest is applying early decision (Why? You’re committing to attend if accepted.)
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It’s important to note that not all colleges officially track interest. However, getting to know a school better by visiting and meeting with staff and faculty can help the student find the right fit college. And that’s a win for the student! Don’t be shy! Show your interest! Colleges will notice.
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